Support UMCS on Giving First Day - Tues, Nov 23rd!

November 9, 2021

Over 40 local Nonprofit Organizations Coordinating an Effort to Flip the Script on Giving

MILWAUKEE – As holiday shopping season nears, a coalition of over 40 Milwaukee-area nonprofits are leading a coordinated effort to emphasize the importance of supporting our communities through a campaign called Giving First on Tuesday, November 23rd.

The Giving First date flips the script by coming one week before Giving Tuesday, which traditionally falls after Black Friday, Small Business Saturday, and Cyber-Monday shopping and has been a day of giving for many nonprofits. Local nonprofits put the community first all year long and hope the community will put them first this giving season.

Giving First was successfully piloted by the Urban Ecology Center (UEC) in 2020. When other organizations asked if they could borrow the idea, a coordinated effort was born.

"When the UEC approached us about joining the Giving First campaign, we were thrilled-- this is what PEARLS is all about.” said Gerry Howze, Executive Director, PEARLS for Teen Girls. “We believe in the power of commUNITY. Now, it's more important than ever to support each other and give back-- cross collaboration like this will help elevate Milwaukee as a whole."

This year, Giving First has over 40 community-serving organizations conducting their fundraising campaigns on November 23rd instead of the traditional Giving Tuesday.

"Giving First is such a smart paradigm shift,” said Kelly Andrew, Chief Development & Marketing Officer at ACTS Housing. “We already know that Milwaukeeans are deeply generous and love their nonprofits. This is a chance for them to send their favorite non-profits into the busiest season with a boost, and go into their holiday season feeling great themselves."

UMCS is proud to be one of 40 area nonprofits participating in this new giving movement! For up to date information on the collaborating organizations including direct links to donate visit